About The Anamorphosis Prize was established to promote excellence, dialogue and excitement in the field of self-published photobooks and photo-based artist books. The word anamorphosis is derived from the Greek, ana meaning again and morphe meaning form. Anamorphosis is a distortion that demands a change in perspective from the viewer in order to be properly and completely viewed. This can be interpreted today as a whole new way of looking at things. Self-publishing is creatively liberating. The most interesting and daring developments often occur on the margins. Allowing greater control over a creative vision and expression, self-publishing drives revolutionary change within the orbit of the photobook culture and enables the artist to autonomously sculpt a vocation. The Anamorphosis Prize will be held 3 years in a row starting in 2015 and the winner will be chosen from a shortlist of 20 books, 3 of which will receive special jury mention. All submitted books will be donated to Franklin Furnace and the shortlist of 20 books will also be included in the MoMA library. The winner will receive $10,000. No strings attached.